Q5 evaluation

Questionnaire research



As well as the focus group we also done questionnaires which we then distributed to an audience which then answered the questions. The questions were designed to help us understand if we appealed to the target audience which is young, professionals. we then validated the results in tables and graphs which then allow us to compare the results.

evaluation q6

Q6)

What have you learnt about technologies from the process of constructing this product?

In this project we learnt many new skills and developed original ones both in the process of filming and editing. The production of our film also required us to learn new ways of presenting our research into other opening sequence done through blogger.

Techniques we used include; Prezies, slide rockets, embedded YouTube videos and animatic, which all helped us gain an understanding as to what conventions are used within our genre. Additionally in terms of the animatic we were able get a good look at what our film could look like and could study the framing of each more closely. Also while filming we used technologies such as tripods and digital cameras which we developed our framing and use of Mise-en-scene while filming. Finally during the editing we used new programs such as final cut and live type whilst still developing our skills of IMovie, which we learnt during the introduction course.

Also from the project I was introduced to live type and final cut which we used during the editing process. Live type was used to add titles once the film had been exported. Titles were done by adding tracks to the program where you wanted the titles to be. Once selected the titles could then be moved around, resized, and effects could be added. Then once the titles had been done they had to be rendered to the film, iMovie format to do this you use final cut which renders them together and saves them as a QuickTime format.

Additionally I have developed skills, for example I have been able to frame the shots more interestingly to previously, mainly focusing on the overall look of the frames and the lighting. Also I have better skills using iMovie now being able to speed up, slow down, freeze and stabilize shots. These skills have allowed the result to be more professional. Finally I have improved my skills with Garage Band, which we used to make the score. I can now change the music taking into account the changes in shots and background sound needed such as the dice rolling.

These technologies have allowed me to therefore create something very creative. For instant during the planning, the animatic has allowed me to see where the film framing could be improved making the sequence better in the end result. Additionally Live type has allowed us to make interesting and unique titles making the sequence in general look more creative. Another technique, which has allowed me to display my work in a creative way, has been the use of Prezies these are interactive creative power points which was used to do some research into other films titles sequences allowing us to wright our titles according to the conventions of the horror genre.

Some technologies are more difficult to use. Live type required planning as only the titles could be done after the film had been completed and exported from the iMovie. This meant we had to create a lot of draft copies to help us create the titles for the opening as they were then the titles were overplayed by the movie which allowed us to position the text. Further more final cut required both to be created in the same size and quality so therefore we needed to have both finalized before we could render them together. This took a while to sort out the sizing so this process took a few attempts to complete.

Finally new technologies such as live type allowed us to create more visual interesting animations to the titles making them more interesting than previous when we edited them using iMovie. This is because this program limits the areas that you can put tiles and the limits the font, size and colour that make them less visual.

Here we have Prezi- this is an interactive power point style presentation device. it allows us to make interesting transactions, both in 2D and 3D, it allows us to insert video, music and images once gain making it more super visual. it is easy to control and simple options such as 'insert image' make it clear. 

Here is Garage band, which we used to make the soundtrack. to use this software we had to listen to the different instruments and beats on the lower right of the screenshot. then we had to drag the chosen beat into position, adjusting the location, effect and volume of that particular note.

Here is an example of how to attach a camera to a tripod. All you have to do is remove the quick release, screw camera mount from the tripod, then screw it to the bottom of the camera. once this is screw on clamp back onto tripod and then adjust the positing to fit framing. with the tripod you need to extend the legs out to the correct hight then tilt the handle to a correct angle.

Here is IMovie. this is a key part of the production of our opening sequence. this is the software we used to make the opening, this program is again easy to use by exporting the film onto the computer then dragging film files up onto the stage. once here you can trim them, crop them and add music. you can also add titles and  transitions between shots.

Evaluation q4

Q4)

who would be the audience for your media product?

From our market research we carried out at the beginning of the project we noticed many trends in what people would expect from a horror opening sequence. These include low-key lighting, close ups, quick cuts and a villain, when making the opening we took these into account and created an opening around these conventions. Also from this and the research we found that the typical audience would be young males in education or working class, professional jobs. We made a target audience profile to demonstrate what the typical audience is for our opening sequence;

Target audience profile:

Age: 16-24

Gender: Male

Location: within the UK, mainly in Cities

Occupation: in full time education or working class jobs

What he likes to watch: Luther and walking dead

Social activities: cinema, clubs

Favorite websites: social network sites, YouTube, and video games

Music interests: popular top 40 hits

Clothing: Fashionable clothing from designer companies

Why does he like this genre? It’s tense and scary

Here is a collage of all the different interest and hobbies we expect our target audience to be interested, as well as showing the different ways of life and the sort of careers they have and the spending that comes with that, highlighted through expensive clothing brands and a large game and DVD collection. 

Here is the target audience profile it demonstrates what we expect from the people who will

be watching our film. This was affective during making the sequence as it allowed us to

make it around their wants, which we learnt in the market research. In general the audience

is the working class young professionals, with a modern way of life highlighted in their

clothing, music and social activities.

Evaluation q3

Here is another popular Lionsgate film, called The Cabin In The Wood. this film was released in March 2012 at a budget of $30 million, in the box office the film has made $66 million. this particular line seems to relate well the overall design and storyline we achieved when we created our film.

Q3)
what kind of media institution might distribute your media product and why?

Our media piece is a horror, aimed at the young adults aged between 16 and 24. The title of our film is called roll the dice with the main story being focused around a game.
The intuition we chose to distribute our film was lionsgate. This is an American independent distributor, created in 1997. We chose to use this institution as it often creates similar horror films to our, aimed at the same target audience. The distributor also relates to our opening in terms of budget as films made by them often have lower budgets, which is the case with our opening sequence. Additionally this distributor is very much aimed at our target audience shown through the way they advertise on TV and on social networks, a typical website for a teenager/ young adult. Finally this distributor often takes on controversial films, which our film will fit into this trend. Lions Gate distribution are well known for their distribution of popular Tv shows and movies. these include Army of one and Rambo. Popular Tv shows include the Dead Zone and Boss. 

Our production company name is circus entertainment, we chose this as for some it is a scary, spooky location and makes them think of a dark, dull atmosphere, which we are aiming for from our opening sequence. 

If the film was to be put into production then we would screen the show in popular cinemas, charging a reduced price due to the sheer difference between the budget we had between each film. 

Here is a film distributed by Lionsgate, this film was a popular action film which was released in September 2011. since then the film has made box office sales of $82 million, the budget in the first place was $35 million 

evaluation q2

Q2)

How does your media product represent particular social groups?

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